Retail: Filene’s Department Store

About Filene’s: Based in New England, Filene’s Department Store has marketed high-end fashion, cosmetics, and menswear for over 100 years. Marketing communications include newspapers, catalogs, and television.

About me at Filene’s: Responsible for the creative development of catalog, newspaper and direct mail advertising. Headed advertising efforts for the cosmetics and fashion areas. Managed proofreading and copywriting departments.

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Jonathan Swain: How it works — I write it, your customers buy it.
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